Roadshow

A roadshow is a series of presentations a company's leadership team gives to large institutional investors in the lead-up to an IPO, pitching the business and gauging demand for the shares. It typically involves traveling to meet fund managers over one to two weeks.

Feedback and demand gathered during the roadshow directly feeds into how the IPO is ultimately priced. Strong demand during the roadshow often leads underwriters to raise the offering price range before the stock starts trading.