EssentialsInvesting 101Foundations

What is a Stock?

A stock is a share of ownership in a company. When a company wants to raise money, it can divide itself into millions of small pieces and sell them to the public. Each piece is a stock. When you buy one, you become a part-owner of that business.

What does owning a stock actually mean?

It means you own a tiny slice of everything that company has. Its buildings, its products, its brand, its future earnings. If the company grows and becomes more valuable, your stock becomes more valuable too. If it struggles, your stock loses value.

You do not get a say in day-to-day operations, but as a shareholder you do have certain rights, including the right to vote on major company decisions and the right to receive dividends if the company pays them.

How do you make money from a stock?

There are two ways. The first is price appreciation. You buy a stock at one price and sell it later at a higher price. The difference is your profit.

The second is dividends. Some companies share a portion of their profits with shareholders on a regular basis. Not all companies pay dividends, many reinvest their profits back into growth instead.

What is the risk?

Stocks are not guaranteed. A company can perform poorly, face competition, or even go bankrupt. If that happens, your investment can lose value or disappear entirely. This is why understanding what you own, and why matters.

Why do people invest in stocks?

Over long periods of time, stocks have historically outperformed most other types of investments. Owning a diversified collection of stocks has been one of the most reliable ways for ordinary people to build wealth over decades.